OUR STORY


Proudly designed in Cape Town by South African women. Our collections are all about style, individuality and the perfect fit. From expertly crafted denim to standout footwear, glamorous dresses and must-have accessories, every piece is made to celebrate confidence and empower women. Inspired by global trends and tailored for you, we bring fashion that’s as bold and sophisticated as you are.
OUR VISION

To be the leading denim brand for South African women, creating the perfect fit that empowers confidence, individuality and self-love. One iconic pair of jeans at a time.

OUR MISSION

We create bold, stylish, high-quality fashion that celebrates individuality and the perfect fit. Our collections blend global trends with a unique focus on empowering women. We are dedicated to helping women express their confidence and embrace our philosophy
- Love Yourself.

HERITAGE BRAND

IT'S IN OUR JEANS SINCE 1986

Sissy Boy was founded in 1986 by Ronald Sassoon, a visionary in the fashion industry who had already established a successful women’s clothing brand under his name, Ronald Sassoon. His mission was clear: to create a bold, fashion-forward brand that embodied confidence, glamour, and empowerment for women.