HERITAGE BRAND
IT'S IN OUR JEANS SINCE 1986
Sissy Boy was founded in 1986 by Ronald Sassoon, a visionary in the fashion industry who had already established a successful women’s clothing brand under his name, Ronald Sassoon. His mission was clear: to create a bold, fashion-forward brand that embodied confidence, glamour, and empowerment for women.
To be the leading denim brand for South African women, creating the perfect fit that empowers confidence, individuality and self-love. One iconic pair of jeans at a time.
We create bold, stylish, high-quality fashion that celebrates individuality and the perfect fit. Our collections blend global trends with a unique focus on empowering women. We are dedicated to helping women express their confidence and embrace our philosophy
- Love Yourself.