01. WASH LESS
Avoid washing your jeans for as long as possible. This will help preserve the fit and shape of the denim and, of course, saves water and energy. Spot clean when necessary.
02. WASH COLD
Hand-wash or wash on a cold cycle. Turn the jeans inside out and use a mild detergent. This protects against shrinkage and preserves the colour.
03. AIR DRY
Never put jeans in the dryer. Heat can break down the fibres of the fabric and cause it to shrink. Line-dry instead. It’s free, gentler on the garment, and requires zero resources.
IN-BETWEEN WASHES
If you find a small stain on your jeans, you can spot clean them in between washes by using a damp cloth or an old toothbrush with some mild soap to remove small stains
RAW DENIM CARE GUIDE
Raw denim is the purest form of denim, carefully constructed to last a lifetime. It doesn’t have any additional treatments or washes added during the production process. This means less water and harmful chemicals are used, creating a more sustainable fabric that has been made to last.
DARK AND RAW DENIM
- Avoid light-coloured upholstery as the dye may transfer.
- Wash less frequently to preserve the deep, rich colour.
- Turn inside out before washing to help maintain shape.
- Cold water wash, use the gentle or delicate setting.
- Use mild detergent & avoid fabric softeners to protect fibres.
- Do not tumble dry.
- Air dry & do not wring. Roll from top to bottom to remove excess water.
